BTS secures the top spot in August's K-pop boy group brand value rankings with a brand reputation score of 6,543,983, though it's a 37.71% decrease from July.

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By Dipak Jaiswal             12 Aug 2023

SEVENTEEN claims second place, registering a brand participation score of 373,530, showcasing a 10.10% increase from July.

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EXO grabs the third position with a brand reputation score of 4,572,081 and a brand participation index of 227,831, witnessing a significant 145.77% rise from July.

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The Korea Corporate Reputation Research Institute analyzed brand data for 57,141,655 boy group brand instances between July 12 and August 12, 2023,

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The overall brand information count reduced by 2.31% compared to the previous July, amounting to 58,490,264 instances.

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Brand reputation index signifies the impact of online consumer behavior on brand utilization, guiding brand value analysis.

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Jungkook's solo track 'Seven' achieves UK Official chart success, rising to No. 25 and setting a record for highest debut by a Korean solo artist in UK chart history.

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'Seven' surpasses 100 million streams on Spotify within the first week and crosses 300 million streams in 23 days, showcasing its immense popularity.

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