Elon Musk's Twitter Changes: Empowering Content Creators with Ad Revenue Sharing

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Elon Musk, known for founding companies like Tesla and SpaceX, recently made significant modifications to Twitter following its ad revenue sharing program launch. Being an active user, Musk quickly addressed concerns from his followers by altering program rules based on requests received via Twitter – leading to modifications within this article’s rules as well. We’ll examine further these modifications and their ramifications for content creators on the platform.

Twitter recently unveiled an ad revenue-sharing program designed to reward content creators on its platform, which allows creators to earn a portion of ad revenues generated through ads displayed on their content. Unfortunately, certain limitations and eligibility requirements raised concerns among Twitter users; Elon Musk responded to these issues by initiating changes intended to address them.

Bag Status: Canceled pic.twitter.com/lHnY78YBcP
— Battle Beagle (@HarmlessYardDog) July 14, 2023

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Ineligibility of Profiles featuring Animals or Fictional Characters

One Twitter user was shocked to find their account dedicated to their beloved beagle was ineligible for revenue-sharing under Twitter’s new program ad revenue sharing. Twitter’s Help Center page states that profiles featuring fictional animals unless directly affiliated with brands or organizations, are ineligible – which includes parody accounts. Ultimately this policy prevented parody and fan accounts from participating.

Elon Musk’s Positive Response

We will increase the rate limit for verified users by 50%. Should take effect within a few hours.
— Elon Musk (@elonmusk) July 16, 2023

After learning of restrictions placed upon users with animal or fictional character-themed profiles, one Twitter user reached out to Elon Musk urging him to address it. Elon immediately declared, “Consider this silly policy deleted as of now,” leading to the removal of eligibility criteria that allowed creators with such profiles to monetize their content more easily.

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Increased Rate Limit for Verified Users

Another Twitter user expressed their displeasure with Twitter’s rate limit imposed on interactions with followers, after reaching the threshold set by Twitter which prevented further engagement with their audience. Realizing this limitation, Elon Musk personally assured this individual that verified user’s rate limit would be raised by 50% within hours to provide relief to this particular issue.

Ad Revenue Sharing with Profile Page Views

Elon Musk announced that the Ad Revenue-Sharing program will soon include sharing revenue from profile page views – this update could nearly double payouts to content creators, while only views from verified users would count toward total view count calculations to prevent fraudulent practices that artificially inflate view counts.

Twitter Competing Against Meta’s Threads

Twitter currently faces fierce competition from Meta’s Threads, which quickly gained over 100 million users within just one week after launch. Threads integrates closely with Instagram and allows its users to seamlessly create profiles on this micro-blogging platform – unlike Twitter which does not display advertisements and thus gives Twitter an advantage in terms of increasing engagement through Musk’s ad revenue-sharing program.

Elon Musk’s quick response and involvement have resulted in two important adjustments on Twitter since the introduction of an ad revenue-sharing program. By lifting restrictions on profiles featuring animals or fictional characters and increasing rate limits for verified users, Musk hopes to promote inclusivity while improving user experiences on the platform. Furthermore, revenue sharing from profile page views offers content creators an opportunity for higher payouts; such adjustments show his dedication towards making Twitter an even better platform.